Optimising your space listings
A well-optimised listing is the difference between a space that attracts regular bookings and one that sits unseen in the catalogue. Here's how to make every space work harder for you.
Write descriptions that convert
Your space description is your media kit entry and your sales pitch in one. Advertisers read it before deciding whether to add your space to a campaign.
What to include:
What the space is and where it appears
Who your audience is — demographics, size, interests
Why this placement is valuable — context, dwell time, engagement
Any unique attributes — exclusive locations, premium audiences, high-impact formats
Example (outdoor space):
This 6m × 3m digital billboard is located on the A-1 motorway northbound, 8km from central Madrid. It generates approximately 180,000 weekly impressions during peak commuting hours (07:00–09:00 and 17:00–20:00). The immediate audience is primarily commuters aged 25–55, with above-average household income. Ideal for automotive, financial services, and consumer brand campaigns.
Use accurate impression data
Impression figures are the first thing performance-focused advertisers check. Overstating them may generate initial interest but leads to disappointed advertisers who don't come back. Understating them means you're leaving money on the table — your space looks less valuable than it is.
Use your actual audience measurement data: web analytics for digital, footfall surveys for outdoor, circulation audits for print, and audience ratings for broadcast.
Upload high-quality photos
For physical formats — outdoor, in-venue, event — a clear photo of the space in context is essential. Show:
The space from the perspective of the audience (not just a technical shot)
The surrounding environment — what else is the audience seeing?
The space in use with an example creative, if possible
For digital formats, upload a screenshot of the placement in context on the page — showing the space relative to the editorial content around it.
Set competitive pricing
Check what similar spaces in the same format and location are priced at by browsing the platform as an advertiser would. Pricing that's significantly above market rate without clear justification generates fewer requests.
Consider:
Introductory pricing for new spaces to attract your first bookings and build reviews
Volume discounts for longer campaigns — advertisers who plan ahead should be rewarded
Seasonal adjustments — prime locations command more in Q4; be realistic in Q1
Keep availability up to date
Set your space to Inactive during periods when it genuinely isn't available (maintenance, exclusive bookings, seasonal closure). Advertisers who request unavailable spaces and are rejected develop a pattern of skipping your inventory in future searches.
Respond fast
Response time matters. Advertisers building a media plan are often on a tight timeline. A 4-hour approval builds a positive impression; a 47-hour response that barely meets the deadline does not. Fast, reliable responses lead to repeat bookings.
Build your publisher profile
A complete profile with professional details — your company name, contact information, and a description of your media portfolio — signals legitimacy to advertisers. New advertisers often check the publisher profile before committing to an unfamiliar space. A professional profile converts browsers into buyers.
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