Campaign performance for your spaces
Understanding how campaigns on your spaces are performing — and being transparent about it — is essential to building lasting relationships with advertisers.
What performance data looks like on Publicit
Performance data on Publicit reflects the real-world nature of the inventory. Different formats have different measurement approaches:
Digital spaces
Digital placements generate the most precise performance data:
Impressions — the number of times the ad was served, tracked at the ad server level
Clicks — the number of user clicks on the ad
CTR — click-through rate (clicks ÷ impressions × 100)
This data is reported by your platform or the advertiser's tracking in near real time and flows through to the campaign performance view.
Outdoor / physical spaces
Performance for outdoor, transit, and venue advertising is reported as:
Estimated impressions — based on footfall data, traffic counts, or audience measurement surveys for your location
Period delivered — the campaign ran as scheduled on the confirmed dates
The reliability and specificity of your impression estimates directly affects your space's credibility. If you have access to verified third-party measurement data (from traffic authorities, venue operators, or research firms), cite it in your listing.
Television and radio
Broadcast performance is reported in terms of:
Broadcast confirmation — confirmation that the spot ran as scheduled
Audience reach — based on official ratings data for the programme/timeslot
Post-campaign report — a formal document confirming delivery
Print
Print performance is documented by:
Circulation data — the audited or reported distribution of the publication
Tearsheets — physical or digital copies of the published ad
Submitting results after a campaign
After a campaign on your space completes:
Go to the Results tab on the space detail page.
Upload your post-campaign data — impressions report, broadcast confirmation, photos, tearsheets, or any other evidence of delivery.
Save and submit.
The advertiser is notified that results have been submitted. They can view the data from their campaign detail page.
Submitting thorough, prompt post-campaign results is one of the strongest things you can do to build your reputation on the platform. Advertisers who get good results documentation come back. Those who hear nothing don't.
What advertisers see
From the advertiser's perspective, your space performance appears in the Performance tab of their campaign detail page. They see your space alongside all others in their campaign, with metrics displayed side by side.
Your space is being compared to others in every campaign. Spaces with strong, well-documented performance stand out positively — and tend to be booked again.
Dealing with under-delivery
If a campaign on your space couldn't deliver the agreed impressions or ran partially (technical issue, weather, printing error, etc.):
Notify the advertiser immediately through the Comments section.
Describe what happened and the extent of the impact.
Propose a resolution — a partial refund, a make-good (additional free exposure), or an extension.
Proactive communication about problems is far better for the relationship than silence. Advertisers understand that things go wrong; what they don't forgive is being left in the dark.
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