Pricing models & strategies
Setting the right price for your spaces is one of the most important decisions you'll make on the platform. Price too high and you get fewer bookings; price too low and you're leaving revenue on the table. This guide covers your pricing options and how to use them effectively.
Pricing models
Fixed price
A set amount per booking period — typically per week or per month.
Best for: Outdoor, print, TV, radio, and premium digital placements where the value is tied to the period rather than individual impressions.
Example: €800 per week — the advertiser pays €800 and your space is theirs for seven days.
This model provides maximum predictability for both you and the advertiser. It's easy to understand, easy to budget, and requires no impression counting.
CPM — Cost per thousand impressions
A rate per 1,000 impressions delivered. Total cost scales with the actual impressions your space generates.
Formula:
Total campaign cost = (CPM rate × Impressions delivered) ÷ 1,000Example: Space with 200,000 weekly impressions at €3 CPM → €600 per week.
Best for: Digital placements with verifiable impression data. Attractive to performance-focused advertisers who want to pay for what they actually get.
Providing accurate, up-to-date impression figures is essential for this model to work well — advertisers will hold you to them.
Custom pricing
A base price with configurable variations: extended run discounts, bundled space packages, tiered pricing based on campaign length.
Best for: Complex inventory, multi-space packages, or situations where you want to offer custom terms to specific advertisers.
Volume discounts
Offer lower rates for longer bookings. This incentivises advertisers to commit to extended campaigns, which means more predictable revenue for you and lower acquisition cost for them.
Examples:
4 weeks: 10% discount on the weekly rate
Full month: 15% discount
3-month exclusive: 25% discount
Volume discounts are configured within the space pricing settings and displayed automatically to advertisers when they view your listing.
Pricing strategy by format
Different formats carry different market values. Here are general guidelines to benchmark against:
Digital banner (high-traffic site)
CPM or fixed weekly
Newsletter sponsorship
Fixed per send
OOH billboard (prime location)
Fixed weekly or monthly
Radio spot
Fixed per spot or per week
TV spot
Fixed per broadcast or weekly
Print display
Fixed per issue
Podcast mid-roll
CPM or fixed per episode
Partnership / custom
Custom
Competitive positioning
When setting your price, consider:
What comparable spaces charge — search the platform as an advertiser to see your competitive landscape
Your audience quality — a smaller but highly engaged, specific audience often commands a higher rate than a large but generic one
Your location — prime locations (city centres, high-traffic roads, premium publications) support premium pricing
Your track record — new spaces with no booking history may benefit from an introductory rate to attract first bookings
When to adjust your pricing
Review your pricing if:
You're getting many inquiries but few confirmed bookings (price may be too high)
You're consistently full with no waitlist (price may be too low)
The market around you has changed — new inventory entered the area, or demand in your format has shifted
Your impression data has changed significantly
A well-priced space with accurate data attracts serious advertisers and builds a repeat booking base.
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