Supported ad formats
Publicit supports every major advertising channel. The formats you list determine which advertisers can find you — the wider your format coverage, the broader the pool of potential campaigns.
Digital formats
Digital spaces serve online audiences. These formats offer the most detailed performance data and attract the broadest range of digital-first advertisers.
Banner display
Static or animated image ads placed on your website, app, or digital platform. The most common digital format — almost every advertiser has display creatives ready.
Common placements:
Homepage header or hero
Sidebar (right or left rail)
In-article between paragraphs
Footer or bottom of page
In-stream video
Video ads that play within your video content. Requires you to host video content where pre-roll or mid-roll placement is possible.
Pre-roll — plays before the main video begins
Mid-roll — plays at a natural pause point in longer videos
High-CPM format — video inventory consistently commands the highest prices on the platform.
Out-stream video
Video ads that appear within your editorial content without requiring an existing video player. The video plays in an expandable unit that appears between paragraphs as the user scrolls.
Accessible for publishers without a video product — allows participation in video advertising demand without significant technical investment.
Native advertising
Ads formatted to match your editorial layout — headline, image, and brief description styled to look like content recommendations. Higher engagement than standard display, and perceived as less intrusive by users.
Rich media
Interactive or animated ad units with expandable panels, video, or other engaging elements. Requires defined placement dimensions and often involves coordination with the advertiser on creative production.
Newsletter sponsorship
Sponsored placement within your email newsletter. Reaches a confirmed, opted-in audience who actively chose to receive your content — one of the highest-intent formats available.
Strong for publishers with well-established newsletters in finance, technology, professional services, or niche industries.
Podcast advertising
Audio spots within your podcast episodes, with optional companion display ad for podcasts distributed via platforms that support it.
Produced spots: pre-recorded audio delivered by you
Host-read: presenter delivers the ad live, with agreed talking points
Social media
Sponsored content on your social media channels — promoted posts, branded stories, or co-created content distributed to your audience.
Exterior (Out-of-Home)
Physical advertising spaces that reach audiences in public environments. Typically sold on a fixed-price, per-period basis.
Roadside billboards — large-format structures on main roads and motorways
Street furniture — panels integrated into bus shelters, kiosks, and benches
Transit advertising — buses, metro carriages, taxi exteriors
Urban panels — city-centre pedestrian areas and retail streets
List exterior spaces with precise location, dimensions, and weekly impression estimates based on footfall or traffic measurement.
Television
TV advertising formats managed through Publicit's direct booking platform.
Spot
Standard ad break placement — 15s, 30s, or 60s
Sponsorship
Programme or segment co-branding
Product placement
Brand integration within programme content
Branded content
Co-produced segment or programme
Overlay
Graphic or ticker overlay during broadcast
Radio
Audio placements on broadcast and digital radio.
Spot
Produced audio ad in a commercial break
Mention en directo
Live presenter mention or endorsement — typically more trusted and higher impact than produced spots
Print
Display advertising in newspapers and magazines. Sold by placement position and size within the publication.
Partnerships
Custom formats that don't fit a standard category: sponsored events, influencer collaborations, branded editorial series, and hybrid placements. List these spaces with a detailed description so advertisers understand exactly what they're buying.
Last updated