How advertisers discover your spaces
Understanding how advertisers find and evaluate your inventory helps you optimise your listings to attract more and better campaigns.
The inventory search experience
Advertisers searching for spaces on Publicit use a combination of:
Text search — searching by keywords that match space titles and descriptions
Format filters — filtering by digital, exterior, TV, radio, print, or partnerships
Location filters — filtering by city, region, or browsing on a map view
Price range filters — setting a minimum and maximum budget per space
Impression filters — filtering by minimum weekly or monthly audience reach
Availability toggle — showing only spaces available for new campaigns
Sort options — sorting by impressions, price (ascending/descending), or most recently added
Your space must show up in the right searches and make a strong impression once found.
Map view vs. grid view
Advertisers can browse your space in two views:
Map view: Spaces appear as pins on an interactive map. Location accuracy is critical here — spaces with precise coordinates appear in the right place and are found by advertisers searching by area. Missing or approximate coordinates make your space harder to find on the map.
Grid/card view: Spaces appear as cards showing the title, format, location, price, and a thumbnail photo. The card is the first impression — a strong title, competitive price, and clear photo determine whether an advertiser clicks through to learn more.
What influences your position in results
Publicit surfaces spaces based on relevance to the advertiser's search and filters. The factors that affect how prominently your space appears:
Keyword match
Space title and description matching search terms
Complete listing
Fully completed fields perform better than sparse listings
Accurate location
Precise coordinates improve map visibility
Availability status
Active spaces appear; Inactive spaces do not
Recent activity
Recently updated or newly created spaces get a freshness boost
Pricing
Spaces within an advertiser's budget filter are shown; others are excluded
Impressions
Spaces meeting a minimum impressions filter are shown; others are excluded
Campaign notifications
When an advertiser adds your space to a campaign:
You receive a notification immediately in your dashboard and by email.
The notification includes the campaign objective, targeting, dates, and the budget allocated to your space.
You have 48 hours to approve or reject.
Building a repeat booking base
The best source of new campaigns is advertisers who've already run successful campaigns on your spaces and want to come back. To encourage repeat bookings:
Deliver results accurately and transparently — confirmed impression data, photos, or broadcast confirmations
Communicate promptly through the Comments section during and after campaigns
Update your pricing and availability proactively so returning advertisers aren't surprised
Respond to new requests from past advertisers quickly — they already trust you
Over time, a reliable book of repeat advertisers is more valuable than a stream of one-off campaigns from unfamiliar brands.
Attracting new advertisers
For new advertisers to choose your spaces over comparable alternatives:
Make your listings stand out with high-quality descriptions and photos
Keep pricing competitive and clearly explained
Show accurate impression data — advertisers doing serious media planning will check
Consider introductory pricing for newly listed spaces to build your first reviews and booking history
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