Quality standards
Publicit's value to advertisers rests on the quality and authenticity of the inventory in the marketplace. Publishers are expected to maintain honest, verifiable data about their spaces and audiences.
Accurate impression data
The impression figures you list for your spaces must reflect your actual, honest audience reach. These numbers are used by advertisers to evaluate your spaces and calculate the value of a campaign. Significantly overstated impression data:
Creates disappointed advertisers who don't return
Damages your reputation on the platform
Is grounds for listing suspension if found to be deliberately misleading
Sources of legitimate impression data:
Digital (web)
Google Analytics, Adobe Analytics, or equivalent
Digital (app)
App store analytics, Firebase, or equivalent
Outdoor / OOH
Traffic authority data, footfall measurement services
ABC (Audit Bureau of Circulations) or equivalent
TV
Nielsen, Kantar, or official ratings authority
Radio
EGM (Estudio General de Medios) or equivalent
Newsletter
Email platform open/subscriber data
Podcast
Hosting platform download data
Authentic audience
Your audience must be real. Inflating visitor numbers through:
Bought traffic from traffic exchange services
Bot traffic or automated visits
Incentivised clicks that don't represent genuine interest
…is a direct policy violation and grounds for immediate account suspension.
For digital publishers: if your web analytics shows patterns inconsistent with real human behaviour (very high bounce rates, zero session duration, geographic anomalies), investigate the source before listing impression data based on those figures.
Physical space authenticity
For outdoor, in-venue, and physical format listings:
You must own or have authorised rights to operate the advertising space
Location data must be accurate and verifiable
Photos must show the actual space, not a stock image or representation
Listing spaces you don't control, or misrepresenting the location or visibility of a physical space, is grounds for account suspension.
Campaign delivery obligations
When you approve a campaign, you are committing to deliver the placement as described. This means:
Digital: the space runs the creative on the agreed dates without unexpected downtime
Outdoor: the creative is installed at the correct location for the agreed period
TV/Radio: the spot airs in the agreed programme or timeslot
Print: the ad appears in the agreed issue at the agreed position
If delivery is disrupted for any reason, notify the advertiser immediately and propose a resolution. Undisclosed non-delivery is treated as a breach of the booking agreement.
Reporting concerns
If you suspect another publisher is misrepresenting their inventory or engaging in fraudulent practices on the platform, report it to [email protected]. All reports are investigated confidentially.
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