Space content requirements
Your spaces and the content surrounding them must meet these requirements to be listed and remain active on Publicit.
Eligible inventory
Publicit welcomes publishers across a broad range of content categories and media formats:
Digital content: ✅ News and current affairs ✅ Entertainment and lifestyle ✅ Sports ✅ Technology and gaming ✅ Finance and business ✅ Health and wellness (editorial, not medical advice) ✅ Travel and tourism ✅ Food, cooking, and restaurants ✅ Fashion and beauty ✅ Education ✅ Automotive ✅ Home and garden ✅ Professional and B2B publications
Physical media: ✅ Outdoor advertising structures (owned or operated) ✅ Transit advertising (buses, metro, taxis) ✅ In-venue advertising (retail, hospitality, events) ✅ Television (terrestrial, cable, digital) ✅ Radio (AM, FM, digital) ✅ Print publications (newspapers, magazines, directories)
Ineligible inventory
The following types of inventory are not accepted on Publicit:
❌ Websites primarily designed to generate ad revenue without genuine editorial content (MFA — Made for Advertising) ❌ Sites or publications distributing misinformation or deliberately fabricated content ❌ Platforms hosting pornographic or explicit sexual content ❌ Platforms hosting hate speech, extremist content, or content promoting violence ❌ Piracy or copyright infringement platforms ❌ Malware distribution, phishing, or scam sites ❌ Illegal drug marketplace platforms ❌ Escort services or adult entertainment listings ❌ Gambling platforms without applicable national licences
Restricted categories (require pre-approval)
Political content
Must be clearly labelled and ideologically neutral in presentation
Financial advice and investment
Must include regulatory disclaimers; must hold applicable advisory licences
Health and medical information
No direct medical advice; must reference professional sources
Alcohol-related content
Must include responsible consumption messaging
Licensed gambling
Must hold applicable licence in all countries where served
Age-gated content (18+, non-explicit)
Age verification required; must contact us before applying
Content quality standards
Your media property must:
Contain original or legitimately licensed content — predominantly aggregated, scraped, or automatically generated content is not accepted
Be regularly maintained — spaces on properties with no updated content for 6+ months may be reviewed or suspended
Provide genuine audience value — the primary purpose must be editorial, informational, or entertainment, not simply maximising ad exposure
Accuracy of listing information
The information you provide in your space listings — impressions, location, format, audience demographics — must be accurate and kept up to date. Intentionally misleading advertising data is grounds for account suspension.
Compliance reviews
Publicit conducts periodic reviews of publisher inventory. Non-compliant spaces are suspended with notice. Persistent non-compliance or deliberate policy violations result in permanent removal from the platform.
If you receive a compliance notice, address the issue and reply with details of the changes made. Our team will review and reinstate compliant accounts.
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